Our Story

Sam & Sage is a South African baby, toddler and kids lifestyle brand loved for its prints, playful graphics, bold colour palette and delicate cotton-blend fabrics. From newborn up to age six, Sam & Sage is the cool moms (and aunts) go-to local brand for new parents and style conscious shoppers seeking bespoke, quality-made products.

Each season, our girls, boys and unisex collections are meticulously made locally with special thought and care given to each individual garment; and is collated to be stylish, playful and comfortable. More importantly, each garment is made with love.

At Sam & Sage we source the finest cotton and most delicate fabrics both locally and in the USA. Our fabrics are carefully selected, and each garment is proudly designed and made locally in South Africa. We are also passionate about helping moms and communities, and pride ourselves in giving back to non-profit organisations and charities.

Our Inspiration

We believe that inspiration can come from anywhere. Ours came from a toes-in-the-sand kind of spirit. We believe that sunshine lightens the soul. We believe in colours, shapes and imagination. We believe in kids being kids; and we keep this child-like attitude alive. We believe in cheerful creations. We believe in individuality. We believe kids have their own style. We believe that function-meets-fashion inspires positive play dates in everyone and everywhere. We adore detail and quality, and the emotion these elements bring. We believe that happy children are the cutest children. We also believe in hugs, and mama’s cocktail hour.

Wholesale Enquiries

We’re always super excited to hear that other companies are interested in selling our product because it means we’re doing something right! If you’d like to enquire about stocking our collection, please contact us and we’ll get back to you as soon as we can.


Need Assistance?

Our team is always willing to assist wherever we can. Whether you have a query about a product or need some help to walk you through the checkout process – we’re just a phone-call or e-mail away. Alternatively, you can check out our FAQ section in the footer links below.